Funimation’s 25th anniversary

Role: Lead writer, Copy team director

Challenge:

For the launch and continued rollout of this branding effort, every part of Funimation needed representation under a unified message. The direction was to celebrate the fans, but we still had to sell products.

Execution:

Our mission statement captured Funimation’s past, present, and future. With that, I created a messaging guide that aligned the PR and social teams. We created a landing page and my writers maintained the project voice in a video, email, and social posts.

Result:

The launch received a wonderfully warm welcome from fans and set a successful precedent for future branding projects.

Landing Page Design: Thomas R. | Email Design: Thomas R. | Video Editors: Kris P., Walter P., | Motion Graphics: Roger Y.